5 DIGITAL MARKETING MISTAKES TO AVOID

You may think that sometimes taking the quickest or easiest path is the best way to achieve your goals. However, using bad practices in your digital marketing strategy can achieve the opposite. Find out what to avoid in this post.

First of all, what do we call bad practices or mistakes in marketing? Basically, they are those actions that compromise the values of your brand and do not respect the wishes or privacy of users. Using this type of strategy will have a direct impact on your revenues and will worsen the relationship with your customers. Some examples of bad practices are the following:

1. Not defining objectives

It is essential to set real, measurable and achievable objectives before creating a good marketing strategy. Knowing what you want to achieve before you act will help you invest your time and money in a coherent way.

2. Failure to leverage key tools

Nowadays, having a presence on social networks is almost mandatory for any business, as it is a great digital showcase with which to connect with your customers and attract new users. The same goes for email marketing, which offers a form of direct communication with your target audience, or Google My Business listings, which provide visibility and are the digital identity of a company. Not using these channels can put you at a disadvantage against competitors. It is also important to know which platforms your audience is on so that you can work with those that suit your brand. In this post we share more information on how to get the most out of your company's Instagram page.

3. Failure to respect the privacy of your audience

Sharing information on a massive scale, sending advertising emails to users who have not given their consent, saving their data without their permission or not including a legal notice or a cookie banner on your page may not only be illegal, but will also generate distrust and rejection towards your brand.

4. Not knowing your buyer persona

If you do not know where your target audience is browsing, your campaigns will not achieve optimal results. It is very important to know your audience well, to carry out a previous study in which you define their demographic characteristics, interests, Internet behavior, personality, objectives, and other factors that will help you create marketing strategies as accurate as possible.

5. Not measuring results

It's simple: only by analyzing your results will you be able to optimize your marketing campaigns and strategies. If you don't, you won't know what has worked and how you can improve.

At EMEXS we are experts in digital analytics, and we have a team of professionals in different areas of marketing that can help you monitor your campaigns, solve all your doubts and carry out ethical, careful and effective strategies.