WHAT IS EMAIL MARKETING AND HOW CAN I GET THE MOST OUT OF IT?

Would you like to increase the visibility of your business, generate engagement, convert leads and communicate more effectively with your customers? Then email marketing is for you.

First of all, what is this concept all about? Well, email marketing is simply a digital communication strategy that consists of sending emails to current or potential customers collected in a database. Some of its main objectives are: to attract new customers, create a link between the company and the consumer (loyalty), increase the number of sales and improve the relationship with current customers. The e-mails sent can be promotional, seasonal newsletters or automations that accompany the user in the purchasing process.

Email marketing offers a form of direct communication with your target audience and converts 3 times more than social media.

In addition to the above, you should know that this type of advertising has multiple advantages: You can reach a large number of users very quickly and easily, as well as personalize content and segment audiences. In addition, it allows you to collect data on the effect of the campaign almost immediately and the cost of an email marketing campaign is much lower than that of other traditional channels.

It is clear that making use of email marketing is crucial nowadays, but how can we use this tool effectively? Here are a few tips:

• Keep the database updated

It is essential to frequently renew the list of subscribed contacts, encourage them and communicate the benefits of obtaining this type of communication, as well as giving them the opportunity to unsubscribe if they wish to do so. In addition, it is important to send emails only to those users who have authorized you to do so, in order to comply with the GDPR.

• Use a responsive format

Today's readers check their email on different platforms. Therefore, adapt your campaigns to different devices (mobile, tablet, computer, etc.).

• Careful design

When designing your emails, try to make them as attractive as possible, but always keeping a simple style, easy to read and true to your brand. To do this, you can use platforms such as Mailchimp, Zoho, HubSpot or ActiveCampaign.

• Offer short content with a call to action

Typically, users only spend a few minutes reading each email, so keep your content concise and include a clear and compelling call to action.

• Note the day and time before sending

Depending on the subject matter of your campaign, as well as your target audience, there is an ideal time to send email campaigns. In general, it is recommended to avoid sending at the end of the week, and several studies agree that Tuesday, followed by Monday and Wednesday, are the best days to do so. As for the time of day, it is advisable to send campaigns around 11 am.

• Analyze and optimize your campaigns

It is crucial to take advantage of the reports provided by the different email marketing tools to analyze your results, such as link click rate, bounce rate, unsubscribe figures or the location of your readers.

Finally, we remind you that if you are looking for an agency to help you with the email marketing of your business, in Emexs we have a great team of professionals ready to lend you a hand and solve all your doubts.