HOW TO MAKE THE MOST OF YOUR BUSINESS INSTAGRAM?
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Currently Instagram has become one of the most used social networks in our country. It is a very useful platform for companies, but there are many brands that tend to neglect it and do not take advantage of its full potential. That's why today we explain some "tips" to improve your Instagram profile. Let's get started!
First of all, check that your profile picture is appropriate and that the description of the biography defines exactly what you offer, to make it more striking you can incorporate emojis and hashtags. It is also very important to add your location and the link to your website. Easy, isn't it?
Now let's focus on the posts, how are your posts, do you upload videos, Reels or IGTV? We recommend adding several photos (carousel) in some of your posts for more interaction. In addition, the quality of the photos should be optimal, and the posts should maintain an aesthetic cohesion between them and not repeat too much, remember that your "feed" represents the image of your company. On the other hand, it is important to publish content in the most active time slots, you can look for the best hours of your followers in the "Insights" section of Instagram. Soon we will make a post dedicated to the functioning of Insights.
It is worth noting that Instagram is giving a lot of importance to Reels. In recent months, this new type of video, up to 60 seconds long, has gained a lot of popularity and has become the "top" of Instagram. Thus, we advise you to start using them to gain followers and improve the reach of your profile.
In addition, you can include polls or questions to engage your followers.
What about hashtags? Surely you already know them, but maybe you don't use them in the right way. You can search for the ones your competitors use, as well as make a study of the most popular ones in your sector, and include them in all your posts. At the same time, we recommend you to create your own hashtag for your company and encourage your followers to use it.
Finally, remember to be consistent. Getting followers is not something that happens overnight, and it's not the only thing that matters. Having a good profile means sharing quality content that interests your target audience, interacting with them and responding to their messages. In addition, it is essential to make a monthly "report" to see the content that is not working properly.
At Emexs we can help you boost your business on social networks, through a good content strategy. Don't worry about your networks, we take care of them.
