I own a hotel, what kind of content should I publish on my social networks?
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If you have a business in the hospitality industry, you probably already know the importance of having a good presence on social networks. However, you may not know what kind of content you should share. That's why in this post we help you by giving you some tips.
A few weeks ago we already talked about how to get the most out of your business Instagram, and today we want to dive deeper into the type of content you should share on your social networks to increase your hotel's visibility and conversion. Here are some suggestions:
Trying to sell an experience
When it comes to a holiday apartment or hotel, guests who visit your networks before booking want to get an idea of what their stay would be like. Therefore, we recommend that your content is based on experiences, sharing images and videos of people enjoying the facilities and inspirational messages.
Pay attention to the latest trends
Something crucial nowadays is to keep up with trends and know what type of content works best. Do not underestimate the importance of sharing quality content, as well as taking advantage of the tools offered by social networks: for example, stories or, above all, Reels, a tool that can bring a lot of visibility and engagement.
Leverage interactive content
Interacting with users is vital to build a good relationship with your audience. Therefore, it is highly recommended to include polls, questionnaires, interactive tags, or open-ended questions about your business, which you can easily do through stories or posts. It is also a good idea to respond to all messages and comments in a personalized way, and invite users to comment and tag other people in your posts.
Collaborate with influencers
Collaborating with influencers can increase your brand awareness, as well as increase conversions and web traffic. In addition, it can help you reach new market segments and attract other interesting audiences. We recommend you to look for influencers who have an affinity with your brand and have an interactive community. If you want to know more about influencer marketing, we recommend this post.
Share information about the destination
How can you increase the number of followers in your account even if they are not staying at the hotel? By sharing information that interests them! Something very beneficial is to publish information about upcoming events in the city, tips for visiting it, best places to eat, curiosities, plans...
We know that keeping your networks up to date and incorporating all these elements in a constant way is not easy, that's why at Emexs we offer a comprehensive and fully customized social media management service. If you are interested do not hesitate to contact us.
