HOTEL MARKETING MUST-HAVES
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It is undeniable that digital marketing is key nowadays for any business related to the hospitality industry. Therefore, we must know exactly what type of tourism marketing to do and how to develop it in the right way to achieve all our goals. Below we tell you what you can not overlook when planning your hotel marketing strategy.
Create a sales-focused website
Something you probably already know, but it is very important, is to have an informative, intuitive website that fits the style of your business, and above all, that invites you to sell. Surely, your website will be what potential customers see before they buy to get an idea of your services, prices and important information, so keeping it updated is crucial. Also, adapt your website to other formats, so that users can easily view it from mobiles, tablets or other devices.
Content and presence in social networks
Having a presence in the main social networks is something that is essential nowadays. Sharing images, videos, reviews and updated information about your establishment will make the public know you better, as well as have the opportunity to feel closer to your establishment and communicate in a more personal way. In addition to having an active profile on social networks such as Facebook, Instagram, Twitter or Linkedin, you can also share content in the form of a blog on your website on topics related to your industry, in order to get more visits, improve your organic positioning and transmit quality information to your customers. Additionally, if you want to know more about how to make the most of social networks, we tell you all about it in this blog post.
Manage your online reputation
Another key action in your hotel marketing plan is to maintain a good online reputation.
Advertise on
Search, display and remarketing ads are, without a doubt, an optimal way to attract customers to your website. Therefore, research and analyze which keywords to use to stand out from your competitors, research different advertising platforms, and create a budget to invest in digital marketing.
Finally, remember that at Emexs we are experts in hotel marketing, and we will be happy to help you create a strategy that suits your business and needs, contact us to learn more!
