WHAT IS SEO?

In recent years, and especially in the field of technology and digital marketing, the term SEO has become very popular. If you want to know more about what it is and how it works, read on. First of all, you should know that SEO stands for Search Engine Optimization, and SEO is the process of improving the visibility of a website in the organic results of different search engines.

Although it is a concept that is constantly evolving, we can say that SEO is currently divided into two groups:

• SEO on-site: includes keyword optimization, load time, user experience, code optimization and URL formatting. It focuses on the internal part of the website in order to increase its relevance.

• SEO off-site: considers the number and quality of links, the presence in RRSS and other media, the authority of the brand and the performance in search results (CTR). In other words, it focuses on factors external to the website.

On the other hand, you may also have heard of SEM (Search Engine Marketing), which includes both SEO and SEA (Search Engine Ads) techniques. However, it is common to use the term SEM as equivalent to search engine advertising.

And why is SEO so important? Well, it will help search engines understand each page and decide if it is interesting to users based on their geographic data and interest. In this way, optimizing SEO correctly will allow your website to reach not only more people, but also the right people.

There are several ways to optimize SEO, here are some of them:

• Share quality content
• Taking care of web addresses (URLs)
• Working with keywords
• Optimize your web page images (descriptions, ALT texts, new generation formats and weight).

Remember that if you need help to improve the SEO of your website, our team of experts can help you get the most out of it. Contact us, the first consultation is free!