WHAT IS SEM?

Surely you've heard of SEM, especially in the field of digital marketing, but if you're not sure what it is, or you have doubts about how to take advantage of it, today's post will help you.

The term SEM stands for Search Engine Marketing. SEM encompasses both SEO and SEA (Search Engine Ads) techniques. However, the term SEM is often used as equivalent to search engine marketing, so in this post we will use this name to refer to paid ads.

In terms of how it works, it forms campaigns to gain clicks to links, impressions or visits to landing pages, where the selection of keywords is crucial. SEM can be of two types:

• Display: These are banners on web pages, applications or social networks, with the aim of getting users to click on them.
• De búsqueda: displays paid links in the lists of results that search engines show to people searching for similar terms. They are expected to click on the links.

Currently, SEM is a fundamental tool for companies. Its value increases even more if it is used together with other tools such as SEO. Some of the advantages of working with SEM are:

• Allows to compete with large competitors
   
• Promotes products or services quickly on a large scale
   
• If there is a correct optimization of campaigns, the return on investment is fast.
   
• Can drive highly targeted traffic to your website
   
• There is budget control
   

So how can you make your SEM digital marketing campaign successful? First of all, it is advisable to calculate the cost per click (CPC), to set a maximum limit for keywords. In addition, it is important to evaluate the effectiveness of your campaigns to optimize them and adjust your strategy, monitoring the performance of the ad and making the necessary changes.
 

If you want to know more about this strategy or need a team of professionals to take your business to the next level, don't hesitate to contact Emexs, we want to help you!