WHAT IS GOOGLE SEARCH CONSOLE?

Google Search Console is a free service that helps you monitor, maintain and troubleshoot the appearance of your website in Google search results. You don't need to register with Search Console to be included in the results, just add your website to the platform, and it will allow you to understand and improve the way Google sees your website.
 

First of all, we'll explain exactly what you can get from using Google Search Console tools:

• Retroactive data: unlike Google Analytics, you can retrieve your web data provided by Google Search Console even if you did not have your account set up some time ago.

• Indexing (coverage): Using code tags, you can tell Google which pages to index and which not to index. With this, you can fix indexing errors or suggest to Google to index new pages so that they appear in the search engine as soon as possible.

• Performance report: basic report where the main metrics are: Impressions, clicks, CTR and average position in Google.

• Detailed information by page and country.

• Keywords: Discover the words through which users reach your website from Google. This is useful to improve the position of the keywords that bring traffic and also use them in campaigns.
   

Next, you may ask yourself who needs to use this tool, and the answer is anyone who has a website, as it is very important to be able to monitor and understand the data provided by Google Search Console. However, if you are not sure how to use it, don't worry, at Emexs we can help you! Contact us and put your business in the hands of the experts.