WHAT IS CONTENT MARKETING?
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If you've heard about content marketing, but don't know exactly what it is and how it can benefit you, this post is for you. We tell you everything you need to know about this type of advertising.
You have probably heard the term content marketing, a strategy that has gained popularity in recent years, and its importance and effectiveness continues to grow. Below, we tell you how to carry it out and why.
To begin with, content marketing is a marketing strategy that seeks to attract potential customers in a natural way, through relevant and multichannel content to reach the target audience. This type of marketing is very useful, as it can increase sales, create links with users, communicate the values of your brand and position searches.
Today, audiences have the power to choose the content they want to consume and companies have the power to generate exactly the content that audiences are looking for.
Content marketing focuses on the higher parts of the funnel, it would be the equivalent of visibility campaigns, but attracting the user to the website in a more natural and subtle way. To do this, it is essential to be clear about your objectives and define your buyer persona in order to plan an effective content strategy that encompasses all phases of the buying process, from the moment the user identifies the need to the after-sales service.
In this way, the potential customer will be attracted because we will be able to respond to all their concerns, educating and guiding them until the desired conversion is generated.
Some useful formats to use in this strategy are evergreen landings, blogs, information of interest, infographics, videos, ebooks, podcasts, etc. Likewise, the most popular channels to share this content are blog pages, Facebook, Twitter, LinkedIn, Instagram, Google, YouTube or email marketing.
On the other hand, it is vital to evaluate the performance of your content marketing strategy, as this will allow you to improve and detect possible errors and opportunities. Likewise, we recommend you to keep updated and pay attention to the latest digital trends, since repetitive and outdated content will probably not help you achieve your goals.
Finally, don't forget that if you would like to start working on content marketing, at EMEXS we can help you, we have content specialists who will develop the strategy that best suits your business.
