HOW CAN A CRM IMPROVE MY BUSINESS?

If you've ever wondered what exactly a CRM is and what its main features are, as well as its advantages, this post is for you. Find out what this term means and how it can help your business.

CRM is the acronym used to define Customer Relationship Management, or Customer Relationship Management. It is a tool designed to help sales and marketing teams manage their customers and prospects.

Therefore, CRM is the set of practices, business strategies and technologies focused on the customer relationship.

If you are looking for more efficient and convenient ways to manage the day-to-day running of your business and interact with your customers, a CRM is what you are looking for. The purpose of this tool is to help users centralize all customer information, measure results, find sales opportunities, organize tasks and, in general, create a working ecosystem for the entire commercial area.

There are two main types of CRM:

• Local CRM: Called CRM On-Premise, its installation, integration, administration and maintenance is carried out by IT specialists. This system is managed by the employees themselves, and it is necessary to install the CRM software on the server or on a computer.

• CRM in the cloud: Also known as CRM Cloud, it is not installed on a computer and does not require IT staff. The team only needs to enter the login page from anywhere and at any time, via a browser or app.

Do you need more reasons to decide to use a CRM system? Here are some of its advantages:

• Increases and improves the identification of business opportunities

• Helps to obtain a better ROI on marketing campaigns

• Maintains better relationships with customers and internally

• Streamlines work, making it faster and more effective.

• Facilitates customer segmentation

As you can see, using a CRM can help you make decisions, streamline the sales process and, in general, increase productivity in your company. Why not give it a try? Some examples of CRM are HubSpot, Zoho, ActiveCampaign, Salesforce or Microsoft Dynamics, among others. Each platform has different qualities and a different price, depending on its functions. Therefore, it is important to evaluate which one best suits your business and your needs.

Finally, remember that if you need more information on this topic or are looking to get the most out of your digital business, at Emexs we can help you.