TIK TOK ADVERTISING HOW DOES IT WORK?
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You've probably heard about the Tik Tok phenomenon, one of the most downloaded apps since 2020 that is changing the way we share and consume content, focusing on a short video format and a personalized algorithm for each user. In today's information pill we tell you more about advertising on this platform.
How to take advantage of the Tik Tok boom to advertise?
Currently, Tik Tok has more than 800 million active users worldwide, 66% of whom are under 30 years old. This can be very interesting if your target audience is in this age range, although more and more older people are joining the app.
There are four types of ads in the app:
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Brand takeover: They appear as soon as the application is opened, occupying the entire screen. They can be skipped after a few seconds.
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In-feed: They appear in the user's feed. They are the most common and affordable. There is no minimum investment.
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Hashtag Challenges: The most creative and best received by users, as they involve their participation, having to perform a challenge or play a game to win something.
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Brand lenses: These are Augmented Reality filters that brands create for the public to use in their videos, something very popular and that generates a lot of closeness.
And how to implement these ads? First you must choose a campaign objective, then segment the audience you want to reach, set a budget, design the ad and finally publish it, without forgetting to measure the performance, effectiveness and real impact of the ad once it is published. It is important to know that in Tik Tok the ads must be in vertical video format, and it is recommended that they are dynamic, visually attractive and short.
At Emexs we are always aware of new trends in the industry to help our clients and offer them the best marketing and digital development strategy. Interested?
