Our website: ideas that become projects

"A change of look is necessary", "the web should reflect what we are, what we do", "our current site does not represent us", were some of the comments heard in the office during the last years. As a digital company we could not stay on the surface, repeating the formula already worn out to list the services offered and some case of success.

How did the idea of creating a living website come about?

"We must innovate", "do something different", we commented. The possibilities, infinite, and the environment, evolving and constantly changing. With this illusion of creating something "different" began to conceive the digital space in which you are.

At first, the sketches of the project did not finish convincing. The designs were too similar to what already existed, to the websites of most digital marketing agencies in the city. Until the idea arose: "It must be a go from the pot". The concept was passed on to the designer and the creative machinery was put in place. Although a priori the ideas expressed seemed completely disconnected, when they came together, they suddenly began to make sense. Welcome to EMEXS.

A living web with vision of the future

If you’ve noticed, things happen when you browse the web. It’s a "living organism" that evolves and grows in real time based on user interaction. It’s not magic, it’s tricky. Everything is math, analytics and engineering at the service of digital marketing.

If you notice, the background color of the different pages of the site changes according to the number of users who have previously interacted on the web. The background is generated according to the clicks of the users and, even, a color trail can be formed for each visitor. Thus, the parts that generate more interest are shown in warm, intense colors, while those with less interaction remain unchanged or with colors close to the current background. An evolution of heat mapping tools or clicks in real time. This technology allows both Internet users and EMEXS to know, in situ, the most attractive sections of the web and those that generate less interest.

Ah, and something else. Surely you have been surprised to see floating circles with data strolling by your side, describe impossible parables and even collide with you. Oops, sorry... Don’t panic. You’re interacting with other users on the page. This is a functionality rarely seen on a company website, safe. Our intention is to make you, Internet users, participate in our desire to innovate. And we want to be consistent with the speech we transmit.

The site you’re browsing right now is likely to evolve and change in a few months. Right now we do not know what features, interactions or surprises you will find in the future, and it will depend, to a large extent, on the result between technology and creativity.