ORGANIC TRAFFIC AND PAID TRAFFIC: DIFFERENCES, ADVANTAGES AND DISADVANTAGES OF EACH ONE
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If you've ever wondered what the difference is between paid traffic and organic traffic, this post is for you. We tell you which is more profitable for your business and the pros and cons of each.
Users move on the Internet through multiple platforms, so marketers must decide where, when and how to communicate effectively with them about their products and services. You can choose to reach the community organically or use a budget to generate paid traffic.
First, let's answer the most obvious question: what is the difference between these two types of traffic? As the name suggests, paid traffic (sponsored posts, Google Ads, Meta Ads, etc.) requires a monetary investment to reach the audience, while organic traffic (non-sponsored posts on social networks, blog posts, linkbuilding, etc.) does not.
Organic traffic focuses on generating traffic over time and naturally, and paid traffic uses paid methods to target, attract and convert audiences faster.
The main advantage of organic traffic is that you can reach new users without having to pay for it. And if the content strategy is correct, visitors who discover your business will end up becoming customers, who will discover you in a natural way, which increases their trust in your business. Also, the disadvantages are that it is a slower process and it will take more actions to have a good positioning.
On the other hand, paid traffic has the advantage that it is fast, visibility will increase, there will be better targeting and ads will be placed in strategic locations, which creates an ideal positioning. However, it is expensive and many users rely less on ads and more on organically positioned pages.
Likewise, the ideal strategy is one that combines both types of traffic: working for the short term as well as the medium and long term. This will allow us not to depend solely on campaigns for positioning and to accompany our strategy with organic actions. The simile is easy: think of a garden. You can buy a plant (it costs money, but the results are immediate), or plant seeds. The latter will be cheaper and take longer, but the results will last longer.
Now that you know the differences between these types of traffic, as well as their pros and cons, it will be easier for you to choose which one best suits your needs. However, both techniques complement each other very well and often work even better when they work together.
Finally, remember that if you would like to start boosting your business with these types of digital actions, EMEXS can help you.
