You probably already know how essential social networks are for companies, but do you know which ones are the best for your business? In this post we will tell you!

Today, social networks play a fundamental role in a company's brand image. They also allow you to maintain a closer and more direct relationship with your customers and reach a wider audience. However, there are many different social networks, and it is important to know which ones will allow you to get the most out of your company.


First of all, you must be clear about your target audience and see which social network is the most suitable for this group of people. For example, if your potential customers are teenagers and young people, it is highly recommended that you use Tik Tok, and if, on the other hand, your audience is between 25 and 34 years old, Instagram is the ideal platform. Likewise, if your goal is to reach an older audience, Facebook would be the best option, as it is the platform with the widest demographics.

60% of Tik Tok users are between 16 and 24 years old, while 31.2% of Instagram users are between 25 and 34 years old.


On the other hand, age is not the only thing you should take into account. Depending on the type of content you share, it will work better on one social network than another. Thus, if the information you publish is more corporate or aimed at professionals, LinkedIn or Twitter are perfect for it. On the other hand, if your content is mostly experiential and with a lot of videos, Youtube, Tik Tok, and increasingly Instagram are the right social networks. Finally, Facebook and Pinterest focus, above all, on images.


Another factor you should take into account is the geographic location and nationality of your audience. Facebook is the most used social network in Europe, (by 79.55% of users) followed by Instagram (8.2%), as is the case in America, with 74.2% of Internet users having Facebook as their favorite and 60.7% Instagram. In Asia, on the other hand, WeChat is the favorite in China, with 78% of people between 16 and 64 years old using it daily, in Japan it is LINE (82.5%) and in India it is again Facebook (65%). In addition, the most active countries in social networks are China, India and the United States.


Finally, remember that if you need help with social media planning and management, as well as with your content strategy, EMEXS can help you.

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