MORE THAN A WEBSITE, AN EXPERIENCE: THIS IS HOW WE HAVE DEVELOPED DOMUS SELECTA
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Domus Selecta, the Hotusa Group's exclusive collection of boutique hotels, takes a digital leap forward with the launch of its new website designed to offer a more intuitive, visual and immersive browsing experience, redefining the way to discover unique accommodations.
This project, developed by Emexs in collaboration with the design team of the Morillas agency, is much more than a portal. It is a platform designed to offer a fluid and interactive navigation.
A digital experience at the height of the most exclusive hotels
The goal was to create a digital space that reflected the essence of Domus Selecta boutique hotels: exclusivity, personality and a unique experience in each stay. To achieve this, we worked on the following aspects:
Immersive design and animations
The front-end has been developed with a high level of visual interaction to enhance the browsing experience.
Custom development, both in front-end and content manager
We have developed a fully customized content manager that allows modifying the entire content.
API connection to the hotel catalog
This allows the information of each establishment to be always updated and accessible in an efficient way.
Organization by universes
This way you can discover hotels in different categories such as Cosmopolitan, Nature, Wellness, and more, facilitating the search for users according to the type of experience desired.
Artificial intelligence integration
In this case, artificial intelligence has been applied to SEO, content generation and translations to improve site visibility and accessibility.
Search Console alerts and performance system
This advanced monitoring ensures continuous optimization to improve the user experience.
With this new website, Domus Selecta not only renews its image, but also redefines the way in which travelers discover its boutique hotels. The combination of technology, design and custom development, allows each user to live a unique experience, from search to booking.
At Emexs, we know that a website is not just a showcase, but a digital experience that must connect with users and enhance the value of the brand. With projects like Domus Selecta, we remain committed to custom development and innovation. Discover more projects here!
