LATEST TRENDS IN INFLUENCER MARKETING
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More and more companies are choosing to collaborate with influencers to promote their brands on social networks, as this is a key part of today's marketing strategies. In today's information pill we tell you all the details.
Before analyzing the trends of this type of advertising, it is important to be clear about what exactly an influencer is: it is a person with a large online presence, who has a considerable number of followers on social networks (especially on Instagram) and who shares content, opinions or recommendations on one or more topics. There are influencers of beauty, fashion, travel, makeup, maternity, lifestyle, sports and much more.
There are 5 categories of influencers according to the size of their online community:
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Nano-influencers: between 2 thousand and 5 thousand followers.
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Micro-influencers: between 5,000 and 100,000 followers.
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Macro-influencers: between 100 thousand and 500 thousand followers.
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Fame-influencers: between 500 thousand and 1 million followers.
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Mega-influencers: more than 1 million followers.
And why should you consider working with influencers? Some of the advantages of doing so are: increased brand awareness and conversions, growth of brand presence on social networks and web traffic, increased positive messages about the company or the possibility of reaching new market segments.
Recent trends observed in this type of marketing include:
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Opt to work with nano-influencers and macro-influencers, as they tend to have a higher interaction and engagement rate.
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Build long-term partnerships, based on a successful first campaign.
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Collaborate with influencers on Tik Tok, as this platform continues to grow rapidly and sets trends in the way content is consumed.
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Leverage the metaverse: Some brands have already started working in this digital world, and many influencers have launched exclusive viral content for unblocking, as well as experimenting with NFTs.
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Maintain transparency: it is vitally important to make it clear to users when the content is a paid collaboration, as the public appreciates honesty and this will make them value future collaborations more highly.
Keeping up with the latest developments in the digital world is not always easy, but don't worry, at Emexs we are experts at it, and we will be happy to help you if you need help with your digital marketing strategy.
