IS LINKEDIN EFFECTIVE FOR MARKETING?

Nowadays we all know LinkedIn. Although this social network is mainly oriented to professional connections and job development, many Internet users also use it as a marketing tool, both for individual users and companies, but is it really effective? Find out in this post!

In addition to being used to connect with other professionals in your industry, offer and find job openings and learn more about different companies, more and more users are choosing to use LinkedIn to boost their marketing strategies. From sharing corporate content about a company or business to using its advertising platform to promote products or services, the results speak for themselves: According to a study by Sprout Social, companies that market on LinkedIn generate 277% more leads on average than those that only market on Facebook.

The study also claims that B2B marketers say LinkedIn accounts for 80% of their social media leads, and according to Oktopost data, LinkedIn has an average conversion rate of 2.74% compared to 0.77% for Facebook and 0.69% for Twitter. In addition, LinkedIn has more than 774 million users in more than 200 countries and territories, providing a broad reach to reach professionals in a variety of industries and geographic locations. Similarly, the average daily usage time on the platform is about 30 minutes per user. This indicates a high level of audience engagement and attention.

On the other hand, if you are considering using this social network for your marketing strategy, we recommend the following:

- Create a careful content plan, adapted to your target audience and be consistent with your publications

- Announce your company's achievements, awards and recognitions and show a closer side of your company, as well as share your values, mission and brand image

- Measure and analyze your results in order to find weaknesses, know what works and improve your content

- Participate in events, webinars and be part of groups related to your field

- Consider using LinkedIn's advertising platform to reach your target audience more effectively

As you can see, if employed properly, LinkedIn is an effective marketing tool that can take your company to the next level, offering significant reach, an engaged audience and a high likelihood of generating leads and converting them into customers.

Finally, remember that at EMEXS we have a team of professionals who can help you with your digital marketing strategy, both on LinkedIn and on many other platforms.