HOW TO USE PINTEREST FOR HOSPITALITY MARKETING?

Pinterest offers much more than inspirational images and videos.
You may have heard of this social network, and it was created 12 years ago. Currently, its demographics are very interesting, since 77% of its users are women. In addition, its audience has an average age between 18 and 35 years old. The platform is based on sharing images -and increasingly videos- that other users can save and classify in different personal categories (pins). It is a highly visual social network, and most people use it to get inspiration about travel, fashion, recipes, products, fitness, etc. On the other hand, you can create company accounts and advertise.

So how can you benefit from Pinterest for your marketing strategy? Well, here are some interesting facts:

• 72% say Pinterest inspires them to buy when they're not looking for anything.
   

• 70% discover new products on Pinterest.
   

• 90% say Pinterest helps them decide what to buy.
   

• 78% say it is useful to see content from brands on Pinterest.
   

• 66% buy something after seeing a brand's pins.
   

• 59% use Pinterest to find more information about their purchases.
   

Pinterest allows you to insert direct links to your website. Therefore, if used correctly, it can attract quality traffic. In the hotel industry, it can be highly recommended if you share captivating images and work on SEO so that they appear in searches. Adding Pinterest to your hotel marketing strategy allows:
 

• To make the destination known
   

• Show ideas for special occasions and events
   

• Increase search engine positioning
   

• Referrals and traffic to the website
   

• Acts as user attraction and attraction
   

As you can see, Pinterest can help you increase your brand's online visibility and, therefore, generate traffic to your website.

Interested?