CHANGES IN INSTAGRAM'S ALGORITHM

Learn about the latest changes that Instagram has incorporated into its algorithm.

This 2022 the platform has had significant changes in its main axes: from the arrival of Reels, the increase in the popularity of stories, content suggestions in the feed, etc.

That has made Instagram make some decisions to offer users what they want:

• Worldwide algorithm change: It has changed the way content is displayed and influences the reach of brands. It implies a drop in organic reach of between 30 and 90% in the Explore and hashtags sections.
   

• The Explore section: Instagram will suggest content that the algorithm indicates you might like. It takes into account the success of the post to show it, so if the post has had engagement it is a good indicator for Instagram to show that content.
   

• Stories, according to your engagement: Instagram stories appear based on the accounts you engage with the most. By posting Instagram stories more frequently, you have a greater opportunity to reach users as they browse your daily stories. By having more views, the more value Instagram gives your content.
   

• New feed options: Many users have complained about the malfunctioning of the algorithm in prioritizing the posts that you might be most interested in. Therefore, the user will now be able to choose between several options: chronological feed, Instagram feed or favorite users feed.
   

It is important to remember that consumers must be the focus of attention today. We must create a real connection with them and offer them easy ways to get our product, listen to them, create content for them, interact and reinvent ourselves.