HOW DOES TWITCH ADVERTISING WORK?
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At Emexs we like to keep up to date with all the news in the industry. That's why our marketing team meets every week to share what can be interesting in the field of technology, marketing, social networks and digital development. Today we tell you everything you need to know about advertising on Twitch.
What is Twitch? It is a platform belonging to Amazon that specializes in live broadcasts (streamings).
Currently, Twitch is characterized for being the favorite platform for video game lovers, since video game streaming is its strongest point. However, the platform offers live videos of many other categories: cooking, makeup, music, painting, sports and much more.
On the other hand, its average audience is between 16 and 34 years old. Also, if the target audience of your business is something like this, advertising on Twitch can be a good option, and there are different forms of advertising:
- Carousel on the homepage: space to advertise a stream.
- Header on the homepage: advertisement on the Twitch homepage that adapts to the size of the device.
- Leaderboards: banners at the top of the screens.
- Videos: before, in the middle or at the end of a stream.
- Rectangles: content as you browse Twitch.
- Streamables: advertising for livestreams.
- Influencers: there are more than 7 million streamers who can advertise while they are live.
In conclusion, if your target audience is on Twitch, you should consider the option of running a digital advertising campaign in the short term. Something very interesting also is that users of this platform are used to sponsorships from their favorite streamers, and not blocking advertising to support them. Therefore, advertising on this platform is very well received. If you are interested in running an advertising campaign on Twitch, Emexs can help you.
