IMPROVED TRACEABILITY OF HOTEL DATA THROUGH CONNECTIONS TO BOOKING ENGINE APIS

We have integrated a direct connection to the APIs of two of the most important booking engines in the market, which represents a qualitative leap in the traceability of sales data.
 

What does this advance imply?

This new breakthrough enables automated, real-time extraction of sales data, eliminating reliance on third-party tools or cookie policies. By connecting directly to booking engine APIs, we ensure that the information we provide to our customers is more accurate, reliable and up-to-date, enabling them to make data-driven decisions faster and more effectively.

Accurate traceability

In an environment increasingly focused on user privacy and with increasing restrictions on the use of cookies, this integration becomes a key solution for our hotel clients. Stricter regulations have impacted the ability to obtain complete data through traditional platforms such as Google Analytics, but thanks to our new API connections, we can continue to ensure accurate and compliant sales tracking. This approach ensures that our clients' strategic decisions are based on fully traceable information and without the margins of error that can arise from relying on cookies or fragmented data sources.

A clear competitive advantage

Thanks to the unification of web sales data together with key viewability and web KPIs, we offer our clients a comprehensive report. This gives them a clear view of their own channel performance in real time, giving them a significant competitive advantage. With more reliable data, hotels can optimize their sales and marketing strategies with accurate and timely information.

The constant evolution of data analysis

We understand that cookie consent regulations have posed new challenges in terms of data collection. Therefore, we are constantly researching new advanced analytics solutions, such as server-side tracking, that allow us to comply with the regulatory framework without losing data accuracy. With this new milestone, we reaffirm our commitment to provide our hotel customers with innovative and technologically advanced tools that enable them to make decisions based on accurate and reliable data.
 

At Emexs, we continue to work on innovative solutions so that your hotel business is always one step ahead. Stay tuned for more news!