DIGITAL MARKETING TRENDS IN SOCIAL NETWORKS

How has digital marketing evolved in social networks? What do users value most? We tell you all about it.

Today, we are in what is called "the age of the consumer", which accelerated the pandemic, but it was already present before.

It is important to know the trends in social networks to be able to offer them what they want. Therefore, this 2022, we observe the following:
 

• Tik Tok continues to set trends: Thanks to its algorithm, content personalization is almost optimal. It has changed the way users interact with each other, which is more open, dynamic and closer.
   

• Google is looking to eliminate cookie tracking by 2023: brands will have to change their strategy: look to interact with audiences more organically.
   

• Easy access to purchase: it is advisable to sell through the channels offered by social networks, such as Instagram in the "Shop" section, since the use of social networks has increased considerably due to the pandemic. If our public is on the networks, we must bring the sale closer to them through this channel.
   

• Seek community not only in networks: Many brands are now creating their own internal social networks or moving away from traditional ones, either because of their company values or to explore new opportunities. It is advisable to take advantage of the content of newsletters or website, as well as to venture into less traditional social networks (Reddit, Pinterest, Telegram...).
   

• Increased interest in virtual reality: Although we are still living this change and there is still a lot to explore. Virtual reality and the metaverse would allow even more proximity to the consumer, which, as we have seen, is a very positive thing.
   

We cannot underestimate the age of the consumer. It is important to interact with our audience and reach out to them whenever possible. Users are looking for personalized, interactive and easily accessible content. How can we do it? At Emexs we can help you, contact us!