ACTA HOTELS' DIGITAL CHALLENGE: FROM MULTIPLE SITES TO A SCALABLE PLATFORM
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In a sector as dynamic as the hotel industry, having a solid website is key. Acta Hotels, a hotel chain with 23 establishments in Barcelona, Madrid, Andorra and Porto, trusted us to take a step forward in their digital project.
The way to a unified platform
This project was a structural, technical and strategic challenge. The main objective was to move from multiple independent sites to a single centralized platform, optimizing management and improving the user experience. To achieve this, we worked on several key aspects:
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Optimized UX and UI: we unify navigation and design to improve usability and user experience on the website.
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Structural and SERP optimization: we design a scalable information architecture that improves search engine indexing and visibility of each hotel.
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Improved performance: we implemented an optimized web environment to ensure speed, stability and efficiency in navigation.
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Customized and scalable content management system: we created our own modular content management system, designed to facilitate sustainable growth in new destinations and languages.
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Integration with artificial intelligence APIs: automation in text generation, SEO and image optimization to maximize efficiency in content management.
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Real-time alerts: we implemented a monitoring system for key technical data, ensuring the correct performance of the platform.
This project has not only allowed Acta Hotels to optimize their digital presence, but also gives them a solid infrastructure to continue growing and adapting to new trends in the industry.
At Emexs, we keep adding new projects and digital challenges, driving innovation in the hospitality industry. Do you want to know how we can help you redefine your business website? Let's talk!
Find out more about Acta Hotels here and explore other web development projects we have developed.
