Lasala Plaza Hotel
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Sheltered by the bay of San Sebastian, in front of a centenary port, we found Lasala Plaza Hotel. Emexs took control of the helm from the first second, carrying out both web development and digital marketing strategies.
Acquisition cost: < 1% (vs 17% Booking)
+30% web sales revenues year after year
Direct sale: 50%
A hotel that opened its doors in July 2018 and whose figures to date are spectacular: more than 50% of its turnover comes from direct sales.
WEB USABILITY AND FRESH AND DYNAMIC LOOK&FEEL TO ENCOURAGE DIRECT SALES
Our work with Lasala Plaza Hotel project began in May 2018. From that moment our goal was very clear: to transmit the love for the sea and the culture of Donostia. The unbeatable location of the hotel, along with the proposal to pay homage to the Basque and seafaring culture (salted fish, whalers, trawlers, etc.) as integrating elements, was decisive when conceptualizing the brand and capturing it on a website.
A website with a fresh design, dynamic structures and quality photos that facilitates user navigation. In short, a website with a spectacular design and that, at the same time, fulfills its most important objective: to sell.
CONSTANT MONITORING AND A COMMITMENT TO PROFITABILITY-BASED INVESTMENT ARE KEY
Maintaining Lasala Plaza Hotel's spectacular numbers for so many years is no coincidence: constant monitoring is fundamental. To this it is very important to add the constant communication with the client to adjust weights in actions and go hand in hand in strategy.
Undoubtedly, Lasala Plaza Hotel is an example that a good development and marketing strategy is essential for the growth of this type of projects. And as we always say, in EMEXS we are not afraid and we dare with everything.
